About
One Million Facebook Likes Pleas are ad hoc campaigns launched by individuals seeking to raise one million “likes” on the social networking site in order to win a bet in real life. Each post is typically accompanied by a photograph of the pleader and the pledger, along with a poster sign revealing the prize at stake.
Origin
The earliest known “one million likes” drive on Facebook was launched by the international charity group Free The Children to promote its annual youth empowerment event We Day in September 2010, not long after Facebook released its “like” button feature in April. Free the Children pledged that for every person who “likes” We Day’s Facebook page, its sponsors will donate $1 to the charity.
However, the first casual instance of “One Million Likes” plea to go viral came in November 2012, after Dan Urbano from Newton, Massachusetts made a bet with his children that if their picture asking for a cat got 1,000 likes on Facebook, he would make their wish come true. Within hours of posting on November 7th, the Facebook plea made by Urbano’s children surpassed its goal and by November 12th, it had received more than 110,000 likes and 100,000 shares.
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