About
The Cinnamon Challenge is a popular dare game that involves attempting to swallow a tablespoon of cinnamon without vomiting or inhaling the powder. Since the early 2000s, the game has become well known for its extreme difficulty and thousands of videos with people attempting the challenge have been uploaded onto YouTube.
Origin
While the challenge became a viral phenomenon on YouTube, its origin precedes the history of the video-sharing community. The earliest known attempt at the game can be traced back to The Cinnamon Challenge 2001, which was hosted by Michael Buffington and played by Erik Goodlad. The result was documented and posted as a blog article on Buffington’s blog. The story was picked up by Jason Kottke on December 22nd, 2001.[1]
The earliest YouTube version was uploaded on April 2nd, 2006 in a video titled “Pipe Attempts the Cinnamon Challenge.” Throughout the rest of 2006, several videos depicting similar attempts were posted on the site.
Spread
Discussions and Q&A threads regarding the subject have been commonly seen on Yahoo Answers[3][4][5] and the Wikipedia article on “Cinnamon”[6] contains a subsection on the phenomenon. There are several Facebook fan pages, including the promotional page for CinnamonChallenge.com[8] which has over 5,500 “likes”.[7] The Urban Dictionary[9]has a definition entry for the Cinnamon Challenge created on May 21st, 2008.
The phenomenon saw its largest resurgent yet in late 2011 when Anna Diaz recorded a video of herself attempting the challenge, which was re-uploaded via YouTube on December 14th, 2011. The video received over 3.9 million views in the first two months of upload and was covered by numerous Internet culture blogs and imitated by other YouTubers in the following weeks.
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